This site lets you earn points you may spend on virtual gifts.
A screenshot of the Android version of the Plenty Of Fish app is shown in this undated handout photo.
Canadian company Plenty Of Fish continues to reel in big numbers with the online dating site now surpassing 100 million users.
"POF is all about relationships, I'm going to make a bunch of changes to ensure it stays a relationship-focused site, " Frind said.
However, as an online dating coach, I question whether the site was ever one that attracted relationship-seekers to begin with.
It's a short walk through downtown Vancouver, British Columbia, but somehow the trek feels arduous. Frind's online dating company, Plenty of Fish, is newly located on the 26th floor of a downtown skyscraper with a revolving restaurant on the roof.
The gleaming space could easily house 30 employees, but as Frind strides in, it is eerily quiet -- just a room with new carpets, freshly painted walls, and eight flat-screen computer monitors.
Due to the low barrier for entry this leads them to attract more casual daters.
However, it also allows them to focus on retention of customers rather than constantly having to attract new singles.
So a large amount of effort was spent around making sure that the service actually works and that people find someone and then leave with someone from the site. Those become our brand ambassadors, so to speak.”POF maintains Vancouver as its hub, with a downtown office employing more than 70 people. Billed as the world’s largest online dating site, the company said there are four million users daily, and the service is available in five languages.
Frind said the site earns considerable revenue from ads and subscriptions.
Profiles are standard fare, but you may add a variety of personality tests including the Plenty Of Fish Relationship Chemistry Test.